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In January 2025, Akanksha joined our SEO Bootcamp bright-eyed, curious, and absolutely new to the world of digital marketing.
Just a few months earlier, in October 2024, she had completed her Master’s in International Business Management in the UK. Her background? No SEO certifications. No agency experience. But what she did have was a strong will to reinvent herself.
Back home, Akanksha had worked at American Express, where she learned discipline and structure. But she knew her long-term interest was elsewhere in the creative, fast-moving world of digital marketing. So, while still studying, she took initiative. She launched her own D2C e-commerce brand, urbanvint.com, to experiment, learn, and build something from scratch.
Over the next 3 months, she gave it everything: learning technical SEO, mastering tools, understanding content strategy, and most importantly, building the confidence to speak as a marketer. She consistently showed up, asked questions, and executed on feedback whether it was keyword research or building content frameworks.
Once she was ready, we moved into job hunt mode. It took just 2 months.
She applied selectively. She didn’t spam hundreds of jobs. She told her story with purpose. She showcased her website, explained her SEO learning journey, and backed it up with real strategy work.
And guess what?
Out of 3 interviews, she converted 1 job offer and that was the one she wanted.
Today, Akanksha works as a Digital Marketing Executive at a UK-based agency, where she works on SEO, content, and performance marketing campaigns. From learning basic on-page SEO to managing client accounts — the transformation is real.
Akanksha’s story is a reminder for anyone who says, “But I don’t have a background in marketing.”
You don’t need one.
What you do need is intent, action, and a story worth sharing. And Akanksha’s story is exactly that.
Watch her share her full journey here it might just be the motivation you need today.